Labeling Theory, The Power of Words, and Implicit Bias

This chapter focuses on labeling theory (the impact of labels), the power of words, and implicit bias . Trauma -informed approaches compel us to focus on narrative and chose our words wisely. We impact positive change when we build positive environments with positive narrative. Several sociological studies powerfully demonstrate the connection between narrative and self-efficacy and construction of one’s identity. Positive words and reinforcement build confidence and confidence inspires change . Economists will tell you that the market does well when there is confidence in it. If this rationale holds true for markets, how much more so should it, can it be applied to people? All human beings are impressionable, but youth are incredibly impressionable. The objective of this chapter is to raise awareness (and provide tools for recognizing and managing narrative) around the impact and power of words and to challenge individuals (attached to systems) to work toward changing their narrative so that they increase the risk of facilitating the kind of change they seek in youth.

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Authors and Affiliations

1. Oregon Health & Science University (OHSU), Avel Gordly Center for Healing, Portland, OR, USA Alisha Moreland-Capuia

1. Alisha Moreland-Capuia